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Pirelli bicycle advert, 1916 (colour litho)
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Pirelli bicycle advert, 1916 (colour litho)
3032165 Pirelli bicycle advert, 1916 (colour litho) by Codognato, Plinio (1878-1940); Private Collection; Peter Newark Pictures
Media ID 33093010
© Peter Newark Pictures / Bridgeman Images
Advertistment Bicycle Bicycles Bicyle Bicyles Bike Bike Ride Bikes Biking Cycle Cycling Cyclist Dandy Horse Ride A Bicycle Riding Bicycle Advertizing
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EDITORS COMMENTS
This print showcases a vibrant Pirelli bicycle advertisement from 1916, brought to life through the artistry of colour lithography. Created by Plinio Codognato, an esteemed artist of his time, this piece now resides in a private collection and is made available for our admiration thanks to Peter Newark Pictures. The image transports us back to an era when bicycles were not just means of transportation but symbols of freedom and leisure. It captures the essence of cycling as a popular sport enjoyed by people across Europe, particularly in Italy where it thrived among both adults and children. Intriguingly, the advert features not only bicycles but also references "dandy horse" which was one of the earliest forms of two-wheeled vehicles without pedals. This inclusion adds historical depth and highlights how far cycling has evolved over time. The composition exudes energy and excitement as cyclists are depicted riding their bikes with enthusiasm. The vibrant colours used in the lithograph enhance the sense of joy associated with biking adventures. While this artwork serves as an advertisement for Pirelli tires (pneus Pirelli), it transcends its commercial purpose. Instead, it becomes a testament to the enduring allure and universal appeal that bicycles have held throughout history. As we gaze upon this remarkable print, we cannot help but be reminded of our own experiences on two wheels – whether they be childhood memories or recent escapades. It invites us to embrace the spirit of exploration that comes with riding a bicycle while appreciating its rich cultural significance within European society.
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