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Claude Bernard, Chocolat Poulain trade card (colour litho)
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Claude Bernard, Chocolat Poulain trade card (colour litho)
726752 Claude Bernard, Chocolat Poulain trade card (colour litho) by French School, (19th century); Private Collection; (add.info.: Chocolat Poulain trade card, depicting a portrait of Claude Bernard, French physiologist.); © Look and Learn
Media ID 22395538
© Look and Learn / Bridgeman Images
Candy Store Chocolat Poulain Chocolate Chocolates Claude Bernard Physiology Sugar Sweet Shop
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This vibrant and captivating trade card from the 19th century showcases a colourful lithograph of Claude Bernard, a renowned French physiologist. The print, part of a private collection, is an exquisite example of the Chocolat Poulain trade cards that were popular during this era. In this delightful image, we see Bernard's portrait depicted with great attention to detail and artistic flair. His distinguished features are brought to life through skilful brushstrokes and vivid colours. This trade card was likely used as a promotional tool for Chocolat Poulain, as it beautifully combines the worlds of science and indulgence. The connection between physiology and chocolate may seem unusual at first glance; however, it speaks to the growing fascination with scientific advancements during the 19th century. As people began to appreciate both intellectual pursuits and pleasurable treats like chocolate, companies cleverly merged these interests in their marketing campaigns. This particular trade card would have been displayed proudly in sweet shops or candy stores across France. It serves as a testament to both Bernard's contributions to physiology and Chocolat Poulain's commitment to quality confections. Today, this print offers us a glimpse into history – reminding us of an era when artistry met commerce in unexpected ways. Its presence in our collection allows us to appreciate not only its aesthetic beauty but also its cultural significance within the world of food and sugar consumption.
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