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Approach to London Bridge (chromolitho)
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Approach to London Bridge (chromolitho)
6032955 Approach to London Bridge (chromolitho) by English School, (19th century); Private Collection; (add.info.: Approach to London Bridge. Plate from a souvenir booklet about London published by Nestle in 1891. The image incorporates some discreet advertising for Nestle.); Look and Learn / Peter Jackson Collection
Media ID 23279316
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Approach London Bridge Nestle Thames Traffic Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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EDITORS COMMENTS
This chromolitho print titled "Approach to London Bridge" takes us back in time to the bustling streets of 19th century London. The image, part of a souvenir booklet about the city published by Nestle in 1891, showcases not only the iconic bridge but also discreet advertising for the renowned company. As we gaze upon this historical scene, our eyes are drawn to the vibrant traffic flowing through the approach to London Bridge. Carriages and pedestrians navigate their way amidst a sea of activity, creating a lively atmosphere that encapsulates the spirit of Victorian-era London. The majestic River Thames gracefully meanders beneath the bridge, reflecting both natural light and human activity. Its tranquil waters serve as a stark contrast to the energetic hustle and bustle above. While admiring this artwork, it's impossible not to notice Nestle's clever integration into the composition. Subtle advertisements for Nestle products can be spotted throughout, seamlessly blending with their surroundings. This unique collaboration between art and commerce offers an intriguing glimpse into early forms of advertising. Through this remarkable print from Bridgeman Images' collection, we are transported back in time to witness an era when London Bridge was not only a vital transportation hub but also an innovative platform for advertising ingenuity.
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