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DONT WASTE BREAD
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DONT WASTE BREAD
Ministry of food poster - Dont waste bread! Date: 1917
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Media ID 20143017
© Illustrated London News Ltd/Bubblepunk
Bread Ministry Propaganda Waste
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EDITORS COMMENTS
This evocative poster, titled "Don't Waste Bread!" was produced by the British Ministry of Food during World War I in 1917. The image, now over a century old, remains a powerful reminder of the wartime rationing and food conservation efforts that shaped the lives of the British population during this period. The poster features a stern, no-nonsense message, with the words "DON'T WASTE BREAD" emblazoned across the top in bold, capitalized letters. Below, a series of images illustrate the various ways in which bread could be saved and reused, rather than being carelessly thrown away. A loaf of bread is shown being sliced into thin strips for toast, with the caption "Toast the Ends." Another slice is being used to soak up the last bits of gravy on a plate, accompanied by the advice "Save the Crusts." And finally, a small piece of bread is being crumbled into a bowl of soup, with the message "Bread Pudding for Soup." The poster's design is simple yet effective, with a monochromatic color palette and stark, graphic lines that convey a sense of urgency and necessity. The use of the imperative verb "Don't" in the title, along with the direct address to the viewer, creates a sense of personal responsibility and accountability. The "Don't Waste Bread!" poster is a poignant example of the propaganda used during World War I to encourage people to make the most of their limited food resources. It reflects the spirit of communal sacrifice and resilience that characterized the British response to the challenges of the war, and serves as a reminder of the importance of conserving food and reducing waste, even in times of abundance.
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