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Advert for Dewars Whisky 1924
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Advert for Dewars Whisky 1924
Advert for Scotch Whisky by Dewars, Dewars the spirit of the Empire. Date: 1924
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Media ID 20160335
© Illustrated London News Ltd/Bubblepunk
Alcohol Dewars Dove Lion Peace Scotch Spirit Whisky 1924
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EDITORS COMMENTS
This print takes us back to the roaring 1920s, a time when advertising was an art form in itself. The focal point of the image is an exquisite advert for Dewars Whisky, proudly showcasing their Scotch whisky as "the spirit of the Empire. " The advertisement exudes elegance and sophistication, perfectly capturing the essence of this iconic era. A majestic lion stands tall at the center, symbolizing power and strength - qualities associated with both Dewars Whisky and the British Empire. Above it hovers a peaceful dove carrying an olive branch, representing harmony and tranquility. Intriguingly placed beside these symbolic creatures is a fig tree laden with ripe fruits. This inclusion adds depth to the composition by alluding to abundance and prosperity that can be enjoyed through indulging in Dewars Whisky. The typography used in this advert is bold yet refined, reflecting both confidence and refinement. The words "Dewars" are prominently displayed alongside "the spirit of the Empire, " emphasizing its connection to Britain's imperial heritage. Overall, this vintage print not only serves as a reminder of how advertising has evolved over time but also transports us back to an era where craftsmanship was valued above all else. It encapsulates both nostalgia for a bygone age and appreciation for timeless quality that continues to define Dewars Whisky today.
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