Brassierette 1938
Wall Art and Photo Gifts from Mary Evans Picture Library
Brassierette 1938
Kleinerts brassierette: a lightweight bra without fastenings but with a shirred elastic back. Suitable for sports. It is also fitted with dress shields. Date: 1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7134635
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10092732
1938 Bras Elastic Elasticated Fastenings Fitted Gathers Light Weight Shield Suitable Underwear
EDITORS COMMENTS
This photograph showcases a 1938 Brassierette, a groundbreaking innovation in undergarment design by an unidentified designer. The brassierette, manufactured by Kleinerts, is a lightweight bra that revolutionized the world of sports bras before their time. Unlike traditional bras with intricate fastenings, this design features a shirred elastic back, making it easier to put on and take off, perfect for active women. The brassierette is also fitted with dress shields, ensuring modesty and comfort during physical activity. Its sleek and unobtrusive design allows it to be worn seamlessly under clothing, making it a practical yet stylish addition to any wardrobe. The use of elastic in the back and gathers in the front creates a snug yet breathable fit, allowing for maximum comfort and support during sports or physical activity. The brassierette's simple yet effective design was a game-changer in the realm of undergarments, paving the way for modern sports bras and shapewear. This photograph is a testament to the ingenuity and adaptability of fashion and design in the 1930s, as well as the evolving needs and expectations of women's undergarments. The brassierette represents a significant step forward in the history of lingerie, embodying both functionality and elegance in equal measure.
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