Berlei advertisement, 1953
Poster Prints from Mary Evans Picture Library
Berlei advertisement, 1953
A slender lady with an hourglass figure is fitted for some rather constricting looking foundation garments by a Berlei expert in an advertisement for the brand. Date: 1953
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Media ID 7200747
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10511432
1953 Berlei Corset Corsetry Expert Fitted Fitting Foundation Garments Girdle Hour Glass Lingerie Slender Underwear Constricting
EDITORS COMMENTS
Step into the 1950s and witness the transformative power of Berlei foundation garments as depicted in this advertisement from 1953. The image showcases a slender woman with an hourglass figure, her curves accentuated by the expertly designed undergarments she is being fitted for. The Berlei expert, with a knowing smile, adjusts the constricting corset and girdle, ensuring a perfect fit that flatters and enhances the lady's silhouette. The era of the 50s was marked by a renewed focus on femininity and glamour, and Berlei, a leading name in corsetry and lingerie, was at the forefront of this trend. The fashion of the time demanded a sleek, streamlined look, and these foundation garments were the secret weapon to achieving it. The woman's expression in the photograph reveals a sense of confidence and satisfaction, as she prepares to step out into the world, her newfound shape and posture the envy of all. The intricate details of the corset and girdle, with their delicate lace trimmings and elegant straps, are a testament to the artistry and craftsmanship that went into each piece. This advertisement is a fascinating glimpse into the past, offering a glimpse into the world of 1950s fashion and the role that foundation garments played in shaping the way women presented themselves to the world. The constricting yet beautiful garments may be a far cry from the modern lingerie we know today, but they remain an important part of fashion history.
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