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Publicity of the CGE (Compagnia generale di elettricit-Milano), illustration taken from the magazine "L'Illustrazione Italiana" of september 1954, page 65
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Publicity of the CGE (Compagnia generale di elettricit-Milano), illustration taken from the magazine "L'Illustrazione Italiana" of september 1954, page 65
Publicity of the CGE (Compagnia generale di elettricit-Milano), illustration taken from the magazine "L'Illustrazione Italiana" of september 1954, page 65 Florence Library of the Alinari National Museum of Photography Drawing International Art of 20th Century. Date of Photograph:2011. Date of Artwork:1954
Alinari
IIB-S-095409-0065
Media ID 33397145
© Alinari Archives, Florence
Apron Cooking Tools Diet Drawing And Graphics Eating Habits Graphics Housework Kitchen Furniture Kitchenwares Lunch Person And Social Status Publicity Refrigerator Society And Politics
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EDITORS COMMENTS
This print captures the essence of a bygone era, showcasing the publicity of CGE (Compagnia generale di elettricità-Milano) in an illustration taken from the September 1954 issue of "L'Illustrazione Italiana" found on page 65. Preserved within the Florence Library of the Alinari National Museum of Photography, this artwork provides a glimpse into the world of communication and graphics during that time. The image depicts a scene set in a kitchen, adorned with exquisite kitchen furniture and various kitchenwares. It showcases not only the importance placed on diet and cooking tools but also offers insight into daily lunch routines and housework. A female figure takes center stage, donning an apron as she engages in her vocation – perhaps representing both work inside and outside her home. Society's expectations regarding gender roles are subtly hinted at through this portrait. The presence of a refrigerator suggests advancements in home appliances, reflecting changing eating habits and modern conveniences available to households during this period. While we cannot ignore societal dynamics represented within this artwork - such as husband-wife relationships or social status implications - it is essential to appreciate its artistic merit without delving into commercial aspects or political affiliations associated with CGE. Preserved for posterity by Alinari, renowned for their expertise in international art throughout the 20th century, this photograph serves as a testament to their commitment to preserving historical moments visually. Whether viewed through an artistic lens or appreciated for its cultural significance, this print invites us to reflect upon our own relationship with technology while celebrating Italy's rich history.
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