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Advertisement for Campari bitter
Wall Art and Photo Gifts from Fondazione Alinari per la Fotografia
Advertisement for Campari bitter
Advertisement for Campari bitter Italy. Date of Photograph:1940ca
Camuzzi, Mario
FVQ-F-210324-0000
Media ID 33307048
© Alinari Archives, Florence
Bottle Diet Glass Kitchenwares Publicity
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EDITORS COMMENTS
In this photograph captured around 1940, we are transported back in time to an era of elegance and sophistication. The image showcases a vintage advertisement for Campari bitter, beautifully composed by the talented photographer Mario Camuzzi. The scene unfolds within a stylish kitchen setting, exuding an air of refinement and taste. A glass filled with the vibrant red liquid takes center stage, enticing viewers with its alluring color and promise of indulgence. Surrounding it are various kitchenwares that add to the visual appeal – delicate porcelain cups, gleaming silverware, and polished crystal glasses. This print serves as a testament to the power of communication through imagery. With meticulous attention to detail, Camuzzi expertly captures not just the product itself but also evokes a sense of lifestyle associated with Campari bitter. It invites us into a world where savoring life's pleasures is paramount. Beyond its aesthetic allure lies another layer of significance: diet culture during that period. The inclusion of this advertisement in our collection sheds light on societal norms surrounding food consumption at that time. It prompts us to reflect on how advertising has evolved over decades and how these messages have shaped our relationship with food today. As we gaze upon this timeless piece from Alinari's archives, let us appreciate both its artistic merit and historical context. This photograph reminds us that even seemingly mundane objects like bottles can become powerful means of communication when placed in skilled hands like Camuzzi's.
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