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African Product Label
Poster Prints from Mary Evans Picture Library
African Product Label
A small African boy - whose name is evidently Toto - is featured on this label for a domestic product
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 591522
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10150434
Cloth Evidently Fabric Featured Label Material Product Toto Racial
EDITORS COMMENTS
This evocative black-and-white photograph captures the image of a young African boy named Toto, who is prominently featured on an old domestic product label from the 20th century. The label, which showcases a vibrant African fabric or cloth as its central design element, transports us back in time to an era when such representations were common in the material culture of South Africa and other parts of the African continent. The image of Toto, with his curious and innocent expression, serves as a testament to the rich history and diversity of African peoples and their role in the production and consumption of domestic goods. The racial connotations of the label, which were prevalent during this historical period, are evident but do not detract from the significance of the image as a visual representation of a time and place. The label's design, with its bold typography and intricate fabric pattern, is a reminder of the importance of textiles in African cultures and their role in expressing identity and tradition. The use of African fabrics and motifs in domestic product labels was a common practice during the colonial era, reflecting the influence of African art and design on European consumer culture. This photograph, taken by an unknown photographer, offers a unique glimpse into the past and sheds light on the complex and nuanced relationship between Africa and the global marketplace. It serves as a reminder of the rich cultural heritage that continues to influence and inspire contemporary African art, design, and identity.
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