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The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
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VISUAL DESCRIPTION
The August 14th edition presents us with "Summer Sports" featuring leapfrog—an activity not typically associated with feminine delicacy but here rendered with humor and light-heartedness typical for La Vie Parisienne covers. Three women engage in play under moonlight; their athletic forms are accentuated by their flapper-style dresses which reveal much more than would have been acceptable only years prior to this publication date (1920). It reflects changing attitudes towards women's roles and freedoms during the roaring twenties when societal norms were being challenged across many fronts including fashion, sportsmanship—and indeed—the arts themselves.
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