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Listerine 1920s USA bad breath fear halitosis mouthwash gargle rescan
Wall Art and Photo Gifts from Advertising Archives
Listerine 1920s USA bad breath fear halitosis mouthwash gargle rescan
Listerine
1920s
USA
bad breath fear halitosis mouthwash gargle rescan
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7076833
© contact advertising archives 0207 435 6540 for clearance or further info on this image
Adverti Advertisements Advertising Adverts American Nineteen Twenties Twentieth Century
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This print from the Advertising Archives takes us back to the 1920s in the United States, a time when bad breath was feared and halitosis was a common concern. The image showcases an advertisement for Listerine mouthwash, which aimed to tackle this dreaded issue. In this vintage ad, we see how Listerine positioned itself as the ultimate solution for anyone suffering from embarrassing breath odors. The vibrant colors and bold typography capture our attention instantly, reflecting the advertising style of that era. The photograph reminds us of the power of advertisements in shaping societal perceptions and fears during this period. It highlights how Listerine successfully tapped into people's anxieties about their oral hygiene by promoting its gargle as an effective remedy against halitosis. As we gaze upon this historical artifact, it serves as a reminder of how advertising has evolved over time while still addressing universal concerns like personal hygiene. This particular piece exemplifies early twentieth-century American adverts with its distinctive style and messaging. The Advertising Archives have preserved this fascinating glimpse into past marketing strategies without mentioning any commercial use or endorsing any specific company. Instead, they allow us to explore the cultural significance behind these ads and appreciate them as valuable pieces of history.
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