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Listerine 1920s USA bad breath
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Listerine 1920s USA bad breath
Listerine
1920s
USA
bad breath
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7069643
© contact advertising archives 0207 435 6540 for clearance or further info on this image
Adverti Advertisements Advertising Adverts American Nineteen Twenties Twentieth Century
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This print from The Advertising Archives takes us back to the 1920s in the United States, a time when Listerine was making waves as a revolutionary solution for bad breath. In this vintage advertisement, we are transported to an era where advertising played a pivotal role in shaping consumer behavior. The image showcases the power of visual storytelling with its clever composition and attention-grabbing tagline. A dapper gentleman is depicted confidently engaging in conversation while surrounded by speech bubbles emanating from his mouth, each filled with words like "halitosis" and "unpleasant odor". This artistic representation effectively captures the essence of Listerine's promise: eliminating bad breath and fostering social confidence. As we delve into this piece of American history, it becomes apparent that advertising during the twentieth century was not just about selling products but also about addressing societal concerns. By highlighting the issue of bad breath through relatable visuals and persuasive language, advertisers were able to tap into people's insecurities and position Listerine as an essential product for personal hygiene. This print serves as a reminder of how advertisements have evolved over time while still retaining their ability to influence our perceptions. It offers us a glimpse into an era when marketing strategies were being refined and brands like Listerine were paving their way towards becoming household names.
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