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Advert / Hovis Bread 1920
Hovis Bread - the Gateway of Health
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4322702
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10092543
Bread Gateway Health Hovis Delivery
EDITORS COMMENTS
Step back in time with this image of a Hovis bread delivery van from the roaring twenties. The year is 1920, and the streets are bustling with activity as the sun begins to set. The Hovis van, adorned with the iconic slogan "Hovis Bread - The Gateway of Health," stands out among the other vehicles on the road. The deliveryman, dressed in a smart uniform, is seen loading fresh loaves of Hovis bread onto a customer's porch. The warm glow of the setting sun casts an inviting light over the scene, making the bread seem all the more enticing. At a time when the concept of health and nutrition was just beginning to gain popularity, Hovis bread was a staple in many British households. The company's commitment to using only the finest ingredients and baking techniques set it apart from its competitors. This commitment is reflected in the confident and health-conscious message conveyed in the van's advertisement. The image also provides a glimpse into the past of food delivery and advertising. Delivery vans like this one were a common sight on the streets of Britain in the early 20th century, and advertisements on the sides of vehicles were a popular way to reach customers directly. This photograph is not only a fascinating look into the history of Hovis bread and food advertising but also a reminder of the simple pleasures and traditions that have endured through the decades. The warm glow of the setting sun, the inviting image of fresh bread, and the sense of community and connection to the past make this a truly captivating image.
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