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Advert / Frys Cocoa
Frys Cocoa - No Better Food
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Step back in time to the early 20th century and witness the unique advertising method of promoting Frys Cocoa. This image showcases a rider dressed in period attire, proudly holding aloft a steaming mug of Frys Cocoa on horseback. The horse, adorned with elegant trappings, appears calm and content, reflecting the soothing qualities of the cocoa drink. The rider's confident and determined expression, along with the bold caption "No Better Food," emphasizes the belief that Frys Cocoa was not just a drink, but a staple food item. The historical context of this advertisement is significant, as it highlights the shift in advertising tactics during this era. Instead of relying solely on text-based ads in newspapers and magazines, companies began to utilize visual imagery to capture consumers' attention. This innovative approach allowed for a more engaging and memorable advertising experience. Frys Cocoa, a popular brand during the late 1800s and early 1900s, was known for its high-quality cocoa powder and its versatility as a food ingredient. The company's slogan, "No Better Food," emphasized the nutritional benefits of their product, making it a staple in many households. This photograph, with its striking visual appeal and powerful messaging, is a testament to the ingenuity of early 20th-century advertising. It not only showcases the history of Frys Cocoa but also provides a glimpse into the advertising methods of the past, which continue to influence the industry today.
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