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Poster Prints from Mary Evans Picture Library
Advert / Morton Salt 1953
Morton Iodized Salt - when it rains it pours
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 613874
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10092210
1953 Apple Morton Pours Rains Salt Pop Corn
EDITORS COMMENTS
This vintage advertisement print from 1953 showcases the iconic Morton Salt slogan "When it rains, it pours." The image features a cheerful young boy named Bob holding an umbrella and surrounded by various food items such as apples, popcorn, and salt. This whimsical scene captures the essence of a fun party atmosphere with delicious snacks to enjoy.
The use of iodized salt in this ad highlights Morton's commitment to providing a healthier option for consumers. In the 1950s, iodine deficiency was a serious health concern, so the introduction of iodized salt was a significant development in improving public health.
The vibrant colors and playful imagery make this advertisement stand out as a piece of historical pop culture. It serves as a reminder of simpler times when advertising focused on creating joyful moments and promoting products that were beneficial to people's well-being.
Overall, this print is not just about selling salt; it's about celebrating life's little pleasures and bringing people together through good food and good company. It is a snapshot of American history that continues to resonate with audiences today.
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