Advert for Zippety by Joyce California shoes 1948

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Advert for Zippety by Joyce California shoes 1948

Tanned, flat heeled, zipped at the front shoe by Zippety, Joyce California, fitted by Saxone.
1948

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Media ID 7218409

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1948 California Flat Foot Wear Joyce Leather Practical Shoe Shoes Tanned Zipper

EDITORS COMMENTS
Step into the future of footwear fashion with the introduction of the Zippety shoes by Joyce California, as advertised in the Illustrated London News in 1948. These stylish and practical shoes were a game-changer in the post-war era, offering a modern twist on traditional footwear. The Zippety shoes were tanned to a rich, natural leather finish, giving them an elegant and timeless look. But what truly set them apart were their flat heels and innovative zippered front closure. The flat heel was a practical choice for women who wanted to be comfortable while still looking fashionable, and the zippered front made putting on and taking off the shoes a breeze. The Zippety shoes were fitted by Saxone, ensuring a perfect fit for every woman. The design was a hit in the 1940s, when practicality and convenience were key considerations for women's footwear. The advertisement showcases the shoes in all their glory, with the model elegantly posing to highlight their sleek lines and understated elegance. The Zippety shoes by Joyce California were a testament to the evolving fashion landscape of the 1940s. They represented a fusion of style, comfort, and functionality, and were a must-have addition to any woman's wardrobe. Today, they remain a symbol of the era's unique blend of glamour and practicality, and continue to inspire designers and fashion enthusiasts alike.

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