Advert for Wrights coal tar soap
Poster Prints from Mary Evans Picture Library
Advert for Wrights coal tar soap
Wrights coal tar soap " A picture of health" Everyone admires the lovely natural glow of heath, and no art can imitate it. Yet it is no mere matter of chance. That rosy glow is the result of the healthy action of the skin and perfect cleanliness. Date: 1927
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Media ID 7211751
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Cleanliness Coal Soap Toiletries 1927
EDITORS COMMENTS
A Picture of Health: The Radiant Glow of Vitality and Cleanliness in 1927 The captivating allure of good health and radiant complexion has been a source of admiration for generations. In the roaring twenties, the pursuit of health and cleanliness reached new heights, as evidenced by this striking advertisement for Wrights Coal Tar Soap from 1927. The image presents a mother lovingly bathing her smiling baby, both of them embodying the epitome of health and happiness. The mother's face is aglow with a natural, rosy hue, a testament to her inner vitality and the healthy action of her skin. The baby, fresh from his bath, is bathed in the soft, warm light, his cherubic features reflecting the same radiant glow. The advertisement emphasizes the connection between cleanliness and health, suggesting that the rosy glow is not a mere coincidence but rather the result of perfect cleanliness. Wrights Coal Tar Soap, the unseen hero of this scene, is the secret ingredient that helps achieve this desirable outcome. Coal tar soap, a popular toiletries staple during the early 20th century, was believed to have numerous health benefits, including the ability to improve skin conditions such as acne, eczema, and psoriasis. The advertisement's tagline, "A Picture of Health," encapsulates the brand's promise to help consumers attain and maintain a healthy, radiant complexion. This evocative advertisement not only showcases the allure of good health and cleanliness but also highlights the enduring bond between a mother and her child, making it a poignant reminder of the simple joys and values cherished during the 1920s.
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