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Advert for Kestos lingerie 1934
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Advert for Kestos lingerie 1934
Advert for a brassiere for sport activities. Kestos A women can concertrate on her game and win Date: 1934
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Media ID 7228229
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Bras Brassiere Kestos Lingerie Sporting Tennis Undergarment Underwear
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EDITORS COMMENTS
1. Title: "Focused on Victory: Kestos Sporting Brassiere, 1934" 2.. Step into the roaring '30s and witness the blend of fashion, function, and femininity with this advertisement for the Kestos sporting brassiere. Dated 1934, this advertisement invites women to embrace the thrill of sports and competition while maintaining an elegant and refined appearance. The image showcases a woman in the height of her athletic prowess, her intense focus on the tennis ball flying towards her, ready to serve. Her posture is confident, her expression determined, and her gaze unwavering. Yet, despite her engagement in an active pursuit, she remains impeccably dressed in the latest sporting attire, complete with a stylish Kestos brassiere. The Kestos brassiere, designed specifically for sporting activities, was a groundbreaking innovation in the realm of women's undergarments during the 1930s. Its sleek design allowed for unrestricted movement, enabling women to participate in various sports with ease and comfort. The advertisement emphasizes this freedom, as the woman's arms are raised, showcasing the unencumbered mobility offered by the Kestos brassiere. The elegance of the advertisement is further accentuated by its art deco-inspired design, with its bold typography and vibrant color palette. The tagline, "A woman can concentrate on her game and win," underscores the brand's commitment to empowering women to excel in both their athletic pursuits and everyday lives. This advertisement serves as a testament to the evolving role of women in sports during the 1930s and the pivotal impact of innovative undergarments on their participation.
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