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Advert for Gossard underwear 1948
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Advert for Gossard underwear 1948
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Media ID 7167115
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1948 Bouquet Bras Brassiere Brassieres Bullet Girdle Girdles Gossard Inventions Lingerie Modelling Padded Padding Pointed Product Products Push Smelling Undergarment Undergarments Underwear
EDITORS COMMENTS
This image from the Illustrated London News Ltd archives, dated 1948, showcases an alluring advertisement for Gossard underwear. The advertisement features a graceful woman, elegantly dressed in a flowing skirt and blouse, holding a bouquet of flowers. Her posture is confident and poised, with a hint of a smile playing on her lips. The focus of the advertisement, however, is on the undergarments she is wearing. The woman is shown wearing a padded bra, with pointed cups and a narrow band, which was a popular style during the 1940s. She is also wearing a girdle, which was a common undergarment at the time, designed to shape and cinch the waist. The advertisement highlights the new and improved features of the underwear, such as the padding for a fuller figure and the bullet-shaped design for a more pointed and lifted bust. The woman's hand is delicately smelling the flowers, while her other hand is resting on a bullet-shaped product, emphasizing the bullet-shaped design of the bra. The advertisement also features a tagline that reads "New Figure Bullet Bras and Girdles," emphasizing the innovative nature of the undergarments. The use of the word "bullet" in the tagline further highlights the pointed design of the bras. Overall, this advertisement is a fascinating glimpse into the past, showcasing the fashion and advertising trends of the late 1940s. It is a reminder of how undergarments were marketed and sold during this era, with a focus on shaping and enhancing the female figure.
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