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A man works beneath a car, beneath a car poster, in Eccles
Wall Art and Photo Gifts from Mary Evans Picture Library
A man works beneath a car, beneath a car poster, in Eccles
An advertising poster up on a house wall for the new Ford Sierra car (estate and saloon) looks down on a man trying to fix his old car! Date: circa 1980
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14239743
© Martin ONeill / Mary Evans Picture Library
1980 Chimney Chimneys Eighties Estate Fixing Ford Ironic Irony Saloon Sierra Tyre Wheel
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EDITORS COMMENTS
In this intriguing photograph taken circa 1980, a man is seen working diligently beneath an old car, his focus completely absorbed by the task at hand. The scene is set against the backdrop of a red brick house, the wall of which is adorned with an advertising poster for the new Ford Sierra, both the estate and saloon models proudly displayed. The irony of the situation is not lost on us as we gaze upon this image: the man's struggle to maintain his aging vehicle is juxtaposed with the allure of the sleek, modern Ford Sierra, a symbol of progress and prosperity. The 1980s, a decade marked by rapid technological advancements and cultural shifts, is reflected in the contrast between the man's worn-out car and the gleaming new Ford Sierra. The man's determination to fix his old vehicle, perhaps a testament to his resourcefulness and resilience, is a reminder of a time when repairing and maintaining one's possessions was a common practice. The photograph also showcases the ubiquitous presence of advertising in everyday life during the 1980s. Posters, such as the one for the Ford Sierra, were a popular means of marketing and reaching consumers. The image of the Ford Sierra poster on the house wall adds an additional layer of depth to the photograph, transporting us back in time and offering a glimpse into the historical context of the era. In summary, this photograph captures a moment of quiet introspection and irony, as a man works to keep his old car running while a poster for the new Ford Sierra looks down upon him. The image offers a poignant commentary on the passage of time, the human spirit, and the role of advertising in our lives.
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