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Advertisement for Spode China
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Advertisement for Spode China
Advertisement for Spode China -- every piece an heirloom. Marketed by W T Copeland & Sons at the Spode Works, Stoke-on-Trent. Featuring three items: an ornate vase and two plates. Date: May 1951
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Media ID 7177869
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10507757
Aspirational Copeland Craftsmanship Flowered Gilt Piece Plates Sons Spode Stoke Trent Vase Heirloom
EDITORS COMMENTS
This advertisement for Spode China, dated May 1951, showcases the exquisite craftsmanship and timeless beauty of this renowned English porcelain brand. Marketed by W T Copeland & Sons at the Spode Works in Stoke-on-Trent, the advertisement features three stunning pieces: an ornate vase adorned with intricate gold gilt floral designs and two matching plates, each displaying a vibrant, flowered pattern with delicate fruit motifs. The advertisement exudes an aspirational quality, inviting viewers to imagine the elegance and sophistication that these pieces would bring to their own homes. The use of the term "every piece an heirloom" emphasizes the enduring value and quality of Spode China, suggesting that each piece is not just a functional object, but a cherished family keepsake. The ornate vase, with its tall, slender silhouette and intricate gold detailing, is a testament to the meticulous skill and artistry of the Spode craftsmen. The two plates, with their decorative flowered designs and gold rim accents, add a touch of refinement and charm to any table setting. The advertisement's use of rich, saturated colors and bold typography effectively captures the attention of potential buyers, while the inclusion of the Spode Works location reinforces the brand's connection to its historic roots in Stoke-on-Trent. Overall, this advertisement for Spode China is a beautiful example of mid-century design and a fascinating glimpse into the aspirational values and aesthetic sensibilities of the post-war era.
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