Wrigleys Chewing Gum Ad
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Wrigleys Chewing Gum Ad
Wrigleys Double Mint chewing gum advertised as a beauty aid
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 622729
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10060370
1931 Advertised Chewing Confectionery Double Mint
EDITORS COMMENTS
1. Title: "Double Mint Chewing Gum: A Beauty Aid of the 1930s" This advertisement from 1931 showcases the Double Mint Chewing Gum, marketed as a beauty aid, an intriguing concept that transcended the typical confectionery product category. The image, a testament to the ingenuity of advertising during this era, features a radiantly beautiful woman, her smile enhanced by the Double Mint gum in her hand. The advertisement, published by Wrigley's, the well-known chewing gum manufacturer, presents the gum as a beauty essential, promising "Fresh Breath, Brighter Smile, and a More Beautiful You." The text on the advertisement reads, "Double Your Charm with Double Mint. A Double Mint a day keeps bad breath away and gives you a smile that's twice as charming." The artistic design of the advertisement is noteworthy, with its elegant typography and the woman's graceful pose. The background, a blend of soft pastels, adds to the overall aesthetic appeal. The use of the tagline "Double Your Charm" further emphasizes the idea of enhancing one's beauty through the use of Double Mint Chewing Gum. This advertisement is a fascinating glimpse into the past, showcasing how advertising strategies evolved to cater to the changing societal norms and consumer preferences. The idea of a chewing gum being marketed as a beauty aid may seem unusual today, but it was a common practice during the 1930s, reflecting the innovative and creative approaches used by advertisers to capture the public's attention. In conclusion, this advertisement for Double Mint Chewing Gum offers a unique perspective on the history of advertising, beauty, and the role of consumer culture during the 1930s. It serves as a reminder of the power of creativity and innovation in marketing and the enduring appeal of a bright, charming smile.
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