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Shop window with ball dresses, 1940. Date: 1940

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 7224931

Displays Dummies Dummy Gown Gowns

EDITORS COMMENTS
1. Title: A Timeless Spectacle of Elegance: 1940s Shop Window Display of Ball Gowns This evocative photograph captures the essence of fashion during the 1940s, as depicted in a shop window filled with exquisite ball gowns. The image, taken in 1940, transports us back in time to an era of glamour and sophistication. The display window is adorned with an array of elegant ball gowns, each one more stunning than the last. The gowns are arranged meticulously, showcasing their intricate designs and fabrics. The use of dummies, or mannequins, adds a lifelike quality to the presentation, allowing viewers to envision themselves in these beautiful garments. The gowns themselves are a testament to the fashion trends of the time. Full, voluminous skirts are a common feature, as are fitted bodices and delicate straps. The fabrics range from satin and velvet to taffeta and organza, each one shimmering and flowing gracefully. The shop window also showcases the artistry of the time, with intricate beading, embroidery, and lace details adding an extra layer of allure to the gowns. The overall effect is one of opulence and luxury, a reflection of the optimism and hope that defined the 1940s. This photograph is a reminder of the power of fashion to transport us to another time and place. It invites us to imagine the excitement and anticipation of selecting a ball gown for a special occasion, and to appreciate the artistry and craftsmanship that went into creating these beautiful garments. The scene in the shop window remains a timeless spectacle of elegance and beauty.

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