Fraud Blocker Skip to main content

Home > Special Days > Christmas > Father Christmas

Santa in Dewars White Label advert

Santa in Dewars White Label advert


We accept all major credit cards


Canvas Prints
Fine Art Prints
Metal Prints
Home Decor


Mary Evans Prints Online

Poster Prints from Mary Evans Picture Library

Santa in Dewars White Label advert

Father Christmas receives a wish list asking for more variety in our food, more houses, more clothes, and less austerity and officialdom in this Dewars White Label scotch whisky advertisement from 1947, in post-war austerity Britain. Date: 1947

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 7183999

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10513533

1947 Alcohol Austerity Dewar Dewars Label Rationing Whisky Santa


FEATURES IN THESE COLLECTIONS

> Special Days > Christmas > Father Christmas

> Special Days > Christmas > Santa


EDITORS COMMENTS
In this black-and-white photograph from 1947, Father Christmas sits comfortably by the fireplace, surrounded by a mountain of letters and parcels. His jolly face is adorned with a twinkle in his eye and a warm smile, as he prepares to read through the endless wish lists of children from post-war Britain. The room is filled with the cozy atmosphere of the holiday season, yet the air carries a sense of anticipation and hope, as the country was still grappling with the aftermath of World War II and the austere living conditions that came with it. Among the letters, one in particular stands out, with its distinctive Dewar's White Label label peeking out from the envelope. The wish list inside reads, "Dear Santa, I wish for more variety in our food, more houses, more clothes, and less austerity and officialdom." This poignant request reflects the longing for a return to normalcy and abundance, as rationing and shortages were still a part of everyday life in Britain during the late 1940s. The Dewar's White Label advertisement, with its heartfelt message, served as a reminder that even in the most challenging of times, people held on to the traditions and joys of the holiday season. The image of Father Christmas, with a glass of Dewar's White Label in hand, symbolized the spirit of comfort and companionship that could be found in a simple moment of relaxation and reflection. This photograph, a testament to the resilience and optimism of the human spirit, continues to captivate audiences and evoke feelings of nostalgia and warmth.

MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee

FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools

SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you

* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.



globe_uk
Made in UK
thumb_up
Professional quality finish
diamond
Made with high-grade materials
inventory_2
Carefully packed to aid safe arrival



Related Images


Dewars White Label Whisky shipping ad
Dewars White Label Whisky shipping ad
Dewars advertisement
Dewars advertisement
Pina - drummer boy in a Buddhist temple, Kandy, Ceylon, 1898. Creator: Christian Wilhelm Allers
Pina - drummer boy in a Buddhist temple, Kandy, Ceylon, 1898. Creator: Christian Wilhelm Allers
Winter scene with St Pauls Cathedral on a Christmas card
Winter scene with St Pauls Cathedral on a Christmas card
Teddy bear playing cricket
Teddy bear playing cricket
Queen Mary - Britannia Rules the Waves
Queen Mary - Britannia Rules the Waves
Music cover, I Saw Mommy Kissing Santa Claus
Music cover, I Saw Mommy Kissing Santa Claus
Victorian scrap - Santa with lantern, tree and presents
Victorian scrap - Santa with lantern, tree and presents
Cinderella
Cinderella
Queens House, Colombo, Ceylon (Sri Lanka)
Queens House, Colombo, Ceylon (Sri Lanka)
4th Cross Street, Pettah, Colombo, Ceylon (Sri Lanka)
4th Cross Street, Pettah, Colombo, Ceylon (Sri Lanka)
Santa Claus by Charles Robinson
Santa Claus by Charles Robinson

+

Shipping

+

Choices

+

Reviews

+

Guaranteed