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Yardley shop front a49_04824
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Yardley shop front a49_04824
YARDLEY, 33 Old Bond Street, Westminster, London. An elegantly dressed young woman looks into the shop front of Yardley, the cosmetics brand. Yardley of London was established in 1770 and moved to Bond Street in 1910. Photographed in 1948 by M Lynn Jenkins
Historic England is the public body that champions and protects England's historic places
Media ID 4592065
© Historic England
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EDITORS COMMENTS
This print captures a moment frozen in time on the bustling streets of Westminster, London. Standing proudly at 33 Old Bond Street, the Yardley shop front exudes an air of elegance and sophistication that has become synonymous with this renowned cosmetics brand. In the foreground, a young woman dressed impeccably in fashionable attire gazes intently into the shop window. Her poised demeanor suggests a sense of curiosity and admiration for the products displayed within. Perhaps she is contemplating which fragrance or cosmetic item will enhance her own natural beauty. The significance of this image lies not only in its aesthetic appeal but also in its historical context. Established way back in 1770, Yardley has been perfecting their craft for well over a century by the time this photograph was taken in 1948. The move to Bond Street in 1910 marked a milestone for this esteemed brand, solidifying their presence amongst other high-end retailers. M Lynn Jenkins skillfully captures both the architectural charm of the building itself and the allure it holds for passersby like our elegantly dressed protagonist. This snapshot serves as a testament to Yardley's enduring legacy as they continue to captivate customers with their timeless beauty products. As we gaze upon this remarkable piece of history through M Lynn Jenkins' lens, we are reminded that even amidst changing times and evolving fashion trends, there are certain elements that remain eternally stylish – just like Yardley itself.
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