WELLS FARGO EXPRESS, 1916. Banner for Wells Fargo & Co Express, 1916, promoting California Ripe Olive Day

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WELLS FARGO EXPRESS, 1916. Banner for Wells Fargo & Co Express, 1916, promoting California Ripe Olive Day

WELLS FARGO EXPRESS, 1916.
Banner for Wells Fargo & Co Express, 1916, promoting California Ripe Olive Day

Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age

Media ID 6513121

1916 Advertising Banner California Cowl Express Logo Mission Monk Olive Tree Ship Wells Fargo

EDITORS COMMENTS
This print takes us back to the year 1916, a time when Wells Fargo & Co Express was at the forefront of American transportation and advertising. The image showcases a magnificent banner proudly displaying the name "WELLS FARGO EXPRESS" against a backdrop of an early California landscape. The banner serves as an advertisement for California Ripe Olive Day, emphasizing Wells Fargo's involvement in promoting this special occasion. It is fascinating to see how even back then, companies recognized the power of branding and partnerships to reach their target audience. Intriguing elements are scattered throughout the image, such as a ship sailing in the background symbolizing trade and commerce. A monk can be seen standing near an olive tree, perhaps representing tradition or religious significance associated with olives. The presence of a mission building adds historical context to this snapshot from nearly a century ago. This print not only captures an important moment in American history but also highlights Wells Fargo's commitment to innovation and community engagement. As we admire this piece by The Granger Collection, it reminds us that advertising has always played a significant role in shaping our society while showcasing beautiful artistry through its design elements like cowl patterns on the banner.

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