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SEARS CATALOG COVER, 1899. Cover of the Sears, Roebuck and Company catalogue
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SEARS CATALOG COVER, 1899. Cover of the Sears, Roebuck and Company catalogue
SEARS CATALOG COVER, 1899.
Cover of the Sears, Roebuck and Company catalogue
Granger holds millions of images spanning more than 25,000 years of world history, from before the Stone Age to the dawn of the Space Age
Media ID 6512873
1899 Advertising Catalog Cornucopia Cover Farm Logo Rural Sears
EDITORS COMMENTS
This print showcases the iconic cover of the Sears, Roebuck and Company catalogue from 1899. The image transports us back to a time when advertising was in its infancy, yet already making waves across America. The late 19th century saw a surge in urbanization, but this cover reminds us that rural life and farming were still deeply ingrained in American culture. The cover features a beautifully illustrated cornucopia overflowing with products, symbolizing abundance and prosperity. A woman is depicted holding the catalog, representing the target audience for these goods – homemakers seeking convenience and quality for their families. The text on the cover highlights Sears' commitment to providing an extensive range of items through their mail-order service. This revolutionary concept allowed customers from all corners of America access to goods previously only available in big cities. As we gaze upon this historical artifact, we are reminded of how far advertising has come since then. Today's catalogs have evolved into online shopping platforms accessible at our fingertips. However, this image serves as a reminder that even over a century ago, companies like Sears were pioneers in connecting consumers with products they desired. This print by The Granger Collection allows us to appreciate not just the artistic beauty of this vintage advertisement but also its significance as part of American history.
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