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Professor H. K. Frenzel
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Professor H. K. Frenzel
Professor H. K. Frenzel, (1882 - 1937), founder and editor of the German graphic design magazine Gebrauchsgraphik and leading authority on commercial art. Pictured at the time of joining the Berlin staff of the agency W. S. Crawford. Date: 1930
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Media ID 7185167
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10513235
Gebrauchsgraphik Graphic Professor
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In this portrait, Professor H. K. Frenzel (1882-1937) is seen in the prime of his career, as he joined the Berlin staff of the renowned advertising agency, W.S. Crawford, in 1930. A pioneering figure in the realm of graphic design, Frenzel is best known for his groundbreaking work as the founder and editor of the influential German graphic design magazine, Gebrauchsgraphik. Frenzel's contributions to the graphic design world were significant, as he championed the importance of good design in various fields, from advertising and editorial illustration to typography and packaging. His vision for Gebrauchsgraphik was to create a platform for showcasing innovative design solutions and fostering a community of like-minded designers and artists. At the time of this photograph, Frenzel had already established himself as a leading authority on graphic design, having published numerous articles and books on the subject. His expertise and passion for the field were evident in his writing and in the pages of Gebrauchsgraphik, which became a must-read for designers and art directors alike. As Frenzel embarked on this new chapter in his career with W.S. Crawford, he brought his unique perspective and design sensibilities to the agency's advertising campaigns, helping to elevate the visual language of commercial art and further solidifying his reputation as a trailblazer in the field. This portrait offers a glimpse into the life of a visionary designer and editor whose work continues to inspire and influence graphic design to this day.
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