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Poster encouraging people to Buy Singapore Products
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Poster encouraging people to Buy Singapore Products
Poster encouraging people to Buy Singapore Products, depicting a prowling tiger. Issued by the Empire Marketing Board.
C.1930
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Media ID 7189271
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10511601
Colonialism Marketing Products Prowling Singapore Tiger Wild
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> Animals
> Mammals
> Cats (Wild)
> Tiger
> Asia
> Singapore
> Singapore
EDITORS COMMENTS
This evocative poster, issued by the Empire Marketing Board in the 1930s, encourages viewers to buy products from Singapore with a powerful image of a prowling tiger. The wild Asian animal, with its piercing gaze and bared teeth, is a symbol of strength and vitality, representing the untamed potential of the Singaporean economy. The use of a colonial-era marketing board to promote trade with Singapore reflects the historical context of the time, when European powers sought to expand their influence and economic dominance in Asia. The poster's design is striking, with bold lines, vibrant colors, and a clear call to action. The tagline "Singapore: Buy from the Lion City" reinforces the idea of Singapore as a powerful and prosperous center of commerce, worthy of attention and investment. The image of the tiger also speaks to the idea of Singapore as a wild, untamed place, full of opportunity and adventure. Despite its colonial origins, this poster reflects a broader trend towards the promotion of domestic and regional trade, as countries sought to build strong economies and reduce their reliance on imports. It also highlights the enduring appeal of the tiger as a symbol of power, strength, and prosperity, both in Asia and beyond. Overall, this poster is a fascinating glimpse into the marketing strategies of the past, and a reminder of the rich cultural and economic history of Singapore.
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