Poster advertising Bananas

Wall Art and Photo Gifts from Mary Evans Picture Library

Poster advertising Bananas

Banana Palms: a poster artistically designed by E McKnight Kauffer for the Empire Marketing Board

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 4405673

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10272285

Banana Bananas Caribbean Jungle Marketing Palms Tropical Kauffer Mcknight

EDITORS COMMENTS
Step into the lush, tropical world of E McKnight Kauffer's iconic Banana Palms poster, a vibrant and historically significant piece of art from the 1930s. This stunning advertisement, created for the Empire Marketing Board, invites viewers to imagine the exotic allure of the Caribbean and its abundant banana plantations. The poster's rich colors and bold design transport us back in time, as we gaze upon the towering banana palms, their leaves casting dappled sunlight onto the verdant jungle floor. The curvaceous bananas, ripe and ready for the picking, beckon to us with their enticing sweetness. E McKnight Kauffer, a renowned British graphic artist, was a pioneer in the field of modernist design. His innovative use of color and form in this poster is a testament to his artistic vision and the influence of the Art Deco movement. The poster's minimalist yet evocative composition captures the essence of the banana trade during this era, when the fruit was a highly sought-after commodity. The Empire Marketing Board, an organization established by the British government to promote trade with its colonies, commissioned Kauffer and other artists to create posters that would showcase the wealth and diversity of the British Empire. Banana Palms is just one of many striking examples of the Board's marketing efforts, which helped to establish a visual language for the promotion of colonial products and ideals. This poster is not only a beautiful work of art but also an important historical artifact, offering a glimpse into the past and the complex relationship between colonialism, marketing, and consumer culture. Its enduring appeal lies in its ability to transport us to a faraway place, where the sun is always shining, and the bananas are always ripe and ready to eat.

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