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On the cards 1918
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On the cards 1918
Rationing was introduced into Britain at the end of World War One, February 1918. Conscience of the response to an effective U-boat campaign, to ensure that food shortages never occurred.
This illustration by Henry Mayo Bateman depicts the confusion about positions and weights of food " What is to happen when a bird is a couple of ounces under or over the coupons" " is the 2 oz to be cut off and wasted". Also households where putting their rations together to get a bigger meal.
1918
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Media ID 7227871
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10197821
Bateman Bigger Confused Confusion Coupons Households Introduced Keeper Mayo Meal Ministry Ounces Position Positions Prevent Putting Ration Rationing Rations Shortages Weight Weights Ww 1
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EDITORS COMMENTS
On the Cards: A Humorous Take on Food Rationing in Britain during World War One (1918) As the end of World War One drew near in 1918, the British public braced for the introduction of food rationing. The effective U-boat campaign had caused food shortages, and the Ministry of Food sought to prevent such shortages from crippling the nation. In this illustration by renowned British cartoonist Henry Mayo Bateman, we see a scene of confusion and contemplation among shoppers as they grapple with the new rationing system. The image, titled "On the Cards," depicts a couple at a grocery shop, weighing their purchases to ensure they adhere to the rationing regulations. The man, holding a scale, looks perplexed as he compares the weight of a bird against the coupons, asking, "What is to happen when a bird is a couple of ounces under or over the coupons?" The woman, equally puzzled, suggests, "Is the 2 oz to be cut off and wasted?" Meanwhile, other households in the background are seen putting their rations together to create larger meals, emphasizing the communal spirit and resourcefulness of the British people during this challenging time. The cartoon humorously captures the uncertainty and anxiety surrounding the new rationing system, as well as the ingenuity and resilience of the public in adapting to the new conditions. This illustration, published in the Illustrated London News, is a poignant reminder of the significant impact of World War One on everyday life in Britain and the innovative ways in which the public responded to the challenges they faced. The Estate of H.M. Bateman/ILN/Mary Evans Picture Library holds the copyright to this image.
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