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WW1 poster, Third Liberty Loan
Wall Art and Photo Gifts from Mary Evans Picture Library
WW1 poster, Third Liberty Loan
Poster, My Daddy bought me a Government Bond of the Third Liberty Loan. Did Yours?
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376208
© Mary Evans Picture Library/Onslow Auctions Limited
Bond Bought Daddy Finance Financial Fundraising Liberty Loan Loans Money Persuasion Persuasive Psychological
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EDITORS COMMENTS
This evocative WWI poster, titled "My Daddy bought me a Government Bond of the Third Liberty Loan. Did Yours?" circa 1918, is a poignant reminder of the collective spirit and sacrifices made during the First World War. The image of a young girl holding a government bond, surrounded by her proud father and siblings, was a powerful tool used to encourage Americans to invest in war bonds and contribute to the war effort. The Third Liberty Loan campaign was a significant fundraising initiative launched by the US government to raise money for the war effort. The poster uses a combination of persuasive and psychological techniques to appeal to potential investors. The use of the young girl, dressed in red, white, and blue, symbolizes the innocence and purity of America's future generations, and the importance of protecting them from the horrors of war. The question posed in the title, "Did Yours?" creates a sense of community and encourages a sense of competition and pride among potential investors. The poster's design is striking, with bold typography and a clear, simple message. The use of color, particularly the contrasting red and blue, adds to the poster's visual impact and reinforces the patriotic theme. The poster's age, over a century old, serves as a reminder of the enduring power of visual communication in shaping public opinion and inspiring action. This poster is a valuable historical artifact, providing insight into the wartime finance and fundraising efforts of the United States during WWI. It is a testament to the power of persuasive messaging and the collective spirit that helped America overcome the challenges of the war and emerge stronger as a nation.
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