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WW1 poster, French war loans
Wall Art and Photo Gifts from Mary Evans Picture Library
WW1 poster, French war loans
Poster, Women working in the fields can also help serve France by investing in a Victory Loan.
circa 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14376320
© Mary Evans Picture Library/Onslow Auctions Limited
Agricultural Agriculture Civilian Civilians Fields Finance Financial Fundraising Helping Invest Investing Labour Loan Loans Money Plough Ploughing Serve Serving Victory
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EDITORS COMMENTS
This evocative WWI poster, dating back to circa 1918 from Mary Evans Picture Library/Onslow Auctions Limited, showcases the vital role women played in supporting the French war effort beyond the battlefields. The image depicts a determined woman in traditional peasant attire, ploughing the fields with a horse and furrowed brow, as if to emphasize the importance of agricultural labor during wartime. The caption below reads, "Women working in the fields can also help serve France by investing in a Victory Loan." During the First World War, the French government launched a series of war bonds, known as Victory Loans, to finance the war effort. The posters, like this one, were instrumental in encouraging civilians, including women, to invest in these loans. By purchasing these bonds, individuals were not only providing financial support to the war effort but also contributing to the national morale and sense of unity. The poster's design is simple yet powerful, with the woman's strong posture and the contrast between her traditional clothing and the modern plough, symbolizing the blending of tradition and progress in the service of the nation. The use of the color red, associated with the French flag, further emphasizes the patriotic appeal of the message. The image of women working in the fields during wartime also served to challenge traditional gender roles, demonstrating that women were capable of contributing to the war effort in various ways. This poster is a poignant reminder of the sacrifices and resilience of civilians during the First World War and the vital role they played in supporting the troops on the front lines.
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