West Country yokel, Scrumpy Man
Wall Art and Photo Gifts from Mary Evans Picture Library
West Country yokel, Scrumpy Man
A sterotypical image of a West Country yokel, drinking Lands End Scrumpy (cider). Date: circa 1970s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14246504
© Mary Evans Picture Library/ANDREW BESLEY
Alcohol Apples Boots Bottle Bottles Brand Cider Lands Smock Stereotype Straw Yokel Racial
EDITORS COMMENTS
This evocative photograph captures the essence of a West Country yokel, a beloved yet controversial stereotype of rural life in Britain during the 1970s. The man, dressed in traditional West Country attire, dons a smock top, straw hat, and sturdy boots, holding a bottle of Lands End Scrumpy in one hand and a jug or jar in the other. The Lands End Scrumpy brand, with its distinctive logo, is prominently displayed on the bottle, adding to the authenticity of the scene. The man's expression is one of contentment and enjoyment, his smile reflecting the simple pleasures of country living. The apples in the background serve as a reminder of the region's rich agricultural history and the production of cider, a popular alcoholic beverage in the West Country. Despite its charming portrayal, the image of the West Country yokel has been the subject of much debate and criticism for perpetuating racial and social stereotypes. The term "yokel" originated from the Dutch word "jochel," meaning "young peasant," and was used to refer to rural inhabitants of England, particularly those in the West Country. Over time, the term took on negative connotations, implying ignorance, backwardness, and coarseness. This photograph, while capturing the spirit of a bygone era, serves as a reminder of the complex and nuanced history of rural life in Britain and the importance of avoiding stereotypes and promoting understanding and respect for all communities.
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