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Wartime information poster, WW2
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Wartime information poster, WW2
Wartime information poster -- turn that GAS down! Less gas -- more ships. Date: 1940s
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Media ID 14147140
© Mary Evans Picture Library/Onslow Auctions Limited
Advice Cooking Effort Energy Fuel Information Kitchen Propaganda Resources Turn
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EDITORS COMMENTS
This evocative wartime information poster from the 1940s, titled "Turn that GAS down! Less gas -- more ships," is a poignant reminder of the sacrifices and resourcefulness during World War II. The image features a woman in a kitchen, with a pot on the stove and a hob full of burning gas. The poster's bold red text urges viewers to "Turn that GAS down!" and reduce their gas usage in order to conserve fuel for the war effort. During World War II, the Allied powers faced significant challenges in securing resources, including fuel. The production of gasoline for military use was prioritized over civilian needs, leading to rationing and conservation efforts. This poster is a prime example of the propaganda used to encourage individuals to make personal sacrifices for the greater good. The poster's simple yet effective design is a testament to the power of visual communication in shaping public opinion and behavior during times of crisis. The use of a domestic setting and a relatable figure, such as a woman cooking in the kitchen, made the message more accessible and personal for audiences. The poster's historical significance lies in its ability to evoke a sense of shared experience and collective effort during a time of war. It serves as a reminder of the resilience and resourcefulness of individuals and communities during times of adversity, and the importance of working together to overcome challenges. Overall, this wartime information poster is a powerful and evocative artifact from the 1940s that speaks to the spirit of sacrifice and perseverance during World War II.
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