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Pheltose - the New Sanitary Belt
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Pheltose - the New Sanitary Belt
" For the Outdoor Girl!"
1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14405262
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Belt Belts Fashions Oars Rowing Rows Sanitary Sep16 Styles 1928
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Amidst the vibrant hues of autumn, an energetic woman in a stylish outfit is shown gracefully rowing a boat along a serene lake. The focal point of her ensemble is the innovative Pheltose sanitary belt, proudly displayed as she leans back in her seat, one hand on the oar and the other cradling her hat. The Pheltose belt, dubbed as the "New Sanitary Belt for the Outdoor Girl!" in a 1928 advertisement, was designed to provide comfort and support for women during outdoor activities. Its sleek and discreet design allowed women to engage in sports and adventures without worrying about discomfort or embarrassment. The illustration, published in the Illustrated London News, showcases the belt's versatility and elegance. The woman's outfit, consisting of a fitted blouse, high-waisted trousers, and a stylish hat, is both practical and fashionable. The Pheltose belt, with its delicate buckle and adjustable straps, seamlessly blends into her outfit, enhancing her overall look. The rowing scene is set against a backdrop of picturesque autumn foliage, adding to the serene and idyllic atmosphere. The woman's confident and determined expression conveys her enjoyment of the outdoors and her appreciation for the freedom and independence that the Pheltose belt offers her. This image encapsulates the spirit of the 1920s, a time when women were embracing new opportunities and challenging traditional gender roles. The Pheltose belt symbolizes this shift, allowing women to engage in outdoor activities with comfort and style, paving the way for a new era of female empowerment and adventure.
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