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Omne Tempus advertisement
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Omne Tempus advertisement
Advertisement for Omne Tempus rubberless raincoats from Samuel Brothers Universal Outfitters of London, featuring Bonzo, the popular canine creation of George Studdy (and a regular of the Sketch magazine) holding a guarantee in front of a couple wearing raincoats. Date: 1923
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Media ID 7232499
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10499660
Advertisements Adverts Bonzo Brothers Coats Outfitters Rain Rain Coats Raining Rainproof Samuel Weatherproof Tempus
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Step into the Roaring Twenties with this charming advertisement from Samuel Brothers Universal Outfitters of London, featuring the beloved canine creation of George Studdy, Bonzo. Amidst the pitter-patter of raindrops, Bonzo, with his signature mischievous expression, proudly holds aloft a guarantee as a couple, dressed in Omne Tempus rubberless raincoats, share a moment of joy in the wet weather. The Omne Tempus raincoats, advertised as "the latest innovation in rainproof clothing," were a popular choice for fashionable Londoners during the 1920s. The rubberless design, a departure from traditional rubber raincoats, offered both comfort and style. With their sleek lines and elegant cut, these raincoats were a must-have accessory for those seeking to brave the unpredictable British weather in style. The advertisement, dated 1923, exudes an air of humor and playfulness, making it a delightful reminder of a bygone era. The use of Bonzo, a regular feature in the Sketch magazine, added an element of whimsy and appeal to the advertisement. The image captures the essence of the 1920s, a time of optimism, innovation, and a renewed appreciation for the simple pleasures of life, even in the face of inclement weather. This vintage advertisement, with its charming depiction of Bonzo and the happy couple, is a testament to the enduring appeal of the raincoat as a practical and stylish wardrobe staple. It also serves as a reminder of the power of advertising to capture the spirit of the times and evoke a sense of nostalgia and wonder.
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