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NFS recruiting van at Olympia
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NFS recruiting van at Olympia
A National Fire Service recruiting van at Olympia, West London, 14 February 1946, possibly aiming to recruit soldiers returning from the war and visiting to the RAOC (Royal Army Ordnance Corps) Civilian Clothing Depot. Date: 1946
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Media ID 14157675
© London Fire Brigade / Mary Evans Picture Library
1946 Career Civilian Corps Depot Employment Olympia Ordnance Postwar Profession Recruit Recruiting Recruitment Firefighters Firefighting
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In this evocative photograph taken on 14 February 1946, a National Fire Service (NFS) recruiting van is parked outside the Royal Army Ordnance Corps (RAOC) Civilian Clothing Depot in Olympia, West London. The post-war landscape is filled with the bustle of soldiers returning from the front lines, seeking to reintegrate into civilian life. The NFS van, emblazoned with the bold letters "Join the Fire Service," represents an opportunity for these men to transition into a new career. The 1940s were a pivotal time for the fire service in Britain. The Second World War had put immense pressure on firefighting resources, leading to a significant expansion of the NFS. With the war's end, the focus shifted towards rebuilding and preparing for the future. Recruiting veterans was a strategic move to not only replenish the workforce but also to capitalize on their skills and experiences gained during their military service. The NFS van, a vital component of the recruitment effort, served as a mobile office and information center. It was equipped with essentials such as brochures, application forms, and even a small library of books about the fire service and its role in the community. The van's presence at the RAOC Civilian Clothing Depot, a popular destination for demobilized soldiers, ensured that the recruitment message reached a large and captive audience. This photograph captures a moment of hope and opportunity as the NFS extends a hand to soldiers seeking a new beginning in the aftermath of war. The image serves as a poignant reminder of the importance of firefighting as a profession and the role it plays in protecting communities.
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