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A Christmas advert for Bird's Custard. Date: 1943
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A Christmas advert for Bird's Custard. Date: 1943
A Christmas advert for Bird's Custard. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240438
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Bowl Creamy Custard Dessert Desserts Foods Foodstuff Foodstuffs Groceries Grocery Nineteen Poured Pouring Serving Suggestion Suggestions Thick Custards
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EDITORS COMMENTS
This vintage Christmas advert for Bird's Custard from 1943 captures the essence of wartime holiday cheer. The image features a thick, yellow, creamy bowl of custard being poured into a serving dish, suggesting a delicious dessert option for festive gatherings. In the midst of rationing and scarcity during World War II, Bird's Custard provided a comforting and satisfying treat for families celebrating Christmas.
The nostalgic appeal of this advertisement lies in its simplicity and warmth. The golden hue of the custard evokes feelings of coziness and indulgence, making it an inviting choice for holiday meals. The retro design elements harken back to a bygone era when food was not just sustenance but also a source of joy and connection.
As we gaze upon this charming snapshot from the 1940s, we are reminded of the enduring appeal of classic comfort foods like custard. Whether enjoyed on its own or as part of a decadent dessert, Bird's Custard continues to be a beloved staple in British households to this day.
So let us raise our bowls to toast this timeless symbol of seasonal delight – may Bird's Custard always bring sweetness and satisfaction to our tables, no matter what challenges lie ahead.
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