Home > Mary Evans Prints Online > New Images July 2023
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13885895
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338564
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Heston to Newcastle Air Race held on May 30th, promoting Castrol oil. The ad features the event's winners with their respective aircraft types: D. Kennard flying a Cirrus-powered Klemm in first place, Capt. E. W. Percival in second with a Hendy 302 powered by Hermes II engines, and Miss W. Brown in third piloting an Avro Avian also equipped with Hermes II engines. The graphic design includes stylized elements such as an art deco-inspired side profile of a pilot wearing goggles and helmet at the top left corner, which reflects the era's aesthetic preferences. Below this image are bold numbers indicating the positions of the winners alongside their names and details about their aircraft. At the bottom of the advertisement is a prominent logo for Wakefield Castrol motor oil, claiming it to be "the World’s Fastest Oil on Land & Water. " The company address C. C. Wakefield & Co. , Ltd. , along with its location at Wakefield House, Cheapside, London E. C2 is provided below that claim. Overall, this image serves as both historical documentation of early aviation competition and an example of period advertising techniques used to promote products associated with technological advancements like air racing.
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