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DEADLY TEETOTALISM
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DEADLY TEETOTALISM
Deadly teetotalism leads to a shorter life than temperate enjoyment of fine whiskey, claims an advertisement for Long Johns Ben Nevis Whiskey, distilled in Fort William. Date: 1890
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Media ID 20156357
© Illustrated London News Ltd/Bubblepunk
Claims Deadly Enjoyment Fort Johns Leads Nevis Shorter Teetotal Temperance Temperate Whiskey Whisky Distilled
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Deadly Teetotalism: The Perilous Pursuit of Abstinence, as Depicted in an 1890 Whiskey Advertisement This evocative photograph from 1890, titled "Deadly Teetotalism," showcases an intriguing advertisement for Long John Ben Nevis Whiskey, distilled in Fort William. The image, with its somber tone and stark contrasts, effectively conveys the temperance movement's impact on society during this era. The advertisement, with its bold claim, asserts that "Deadly Teetotalism leads to a shorter life than temperate enjoyment of fine whiskey." This statement, though seemingly counterintuitive, reflects the prevailing beliefs of the time. The temperance movement, which advocated for complete abstinence from alcohol, was gaining momentum in the late 19th century. However, many critics argued that this extreme approach could lead to unintended consequences, such as a lack of enjoyment of life and even premature death. The illustration on the advertisement depicts a gaunt, pale, and haggard teetotalist, lying on a bed, surrounded by empty chairs and a desolate landscape. In contrast, a jovial, well-nourished man, holding a glass of Long John Ben Nevis Whiskey, is shown in the foreground, basking in the warmth and companionship of a lively gathering. The caption beneath the image reads, "Expectance of Life for Teetotalists 59 years, for Whiskey Drinkers 70 years." This advertisement, though intended to sell whiskey, provides a fascinating glimpse into the social and cultural debates of the late 19th century. It highlights the complex relationship between food, drink, and health, as well as the ongoing tension between the temperance movement and those who advocated for moderation and the enjoyment of life's simple pleasures.
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