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Poster, Dig for Victory, WW2
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Poster, Dig for Victory, WW2
Poster, Dig for Victory, step on it!
1940s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23044124
© Mary Evans Picture Library/Onslow Auctions Limited
Foot Gardening Grow Spade Step Victory
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Dig for Victory
EDITORS COMMENTS
is a powerful and iconic image from the Second World War era, encapsulating the spirit of resilience, unity, and determination that defined the home front during this pivotal period in history. This original poster, produced in the 1940s, features a striking and evocative design that calls upon the British public to dig up their gardens and allotments to grow their own food in support of the war effort. The poster, which measures approximately 40 x 30 cm, depicts a woman in a traditional 1940s dress, stepping on a spade with both feet, as if to emphasize the urgency and importance of the message. The background is filled with vibrant, verdant foliage, symbolizing the potential for growth and renewal, even amidst the challenges of war. The bold, red text of the title, "Dig for Victory," is accompanied by the tagline, "Step on it!" - a call to action that resonated deeply with the British people and became a rallying cry for the war years. This poster is a testament to the ingenuity and resourcefulness of the British people during WWII, who adapted to the challenges of rationing and food shortages by embracing the "Dig for Victory" campaign and transforming their gardens and allotments into productive sources of fresh produce. The image of the woman stepping on the spade, with her determined expression and the promise of growth and victory in the background, serves as a powerful reminder of the spirit of community, perseverance, and hope that sustained the British people through the darkest days of the war. This original "Dig for Victory" poster is a valuable and evocative piece of social history, offering a glimpse into the spirit and determination of the British people during the Second World War. It is an essential addition to any collection of WWII memorabilia or historical ephemera, and a poignant reminder of the enduring power of community and the human spirit in the face of adversity.
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