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Andrews Liver Salt advert
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Andrews Liver Salt advert
Andrews Liver Salt advert with a fireman using them to put out a fire, 1900 Date: 1900
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Media ID 7401117
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10474000
Copy1 Fire Men Indigestion Medication Putting Salts
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EDITORS COMMENTS
1. Title: "Andrews Liver Salt: The Unlikely Firefighting Heroes of the 19th Century" 2. In this photograph from the dawn of the 20th century, a group of brave firemen are seen diligently putting out a raging fire. However, the unusual tools they are using to combat the inferno might surprise modern viewers. Held in their strong, calloused hands are not the customary hoses or axes, but rather, containers filled with a fine, white powder - Andrews Liver Salts. 3. The year is 1900, and the relief that these firemen felt as they witnessed the unexpected effectiveness of this seemingly mundane household item was palpable. Andrews Liver Salts, a popular remedy for indigestion and heartburn during the Victorian era, had gained a reputation for its remarkable ability to extinguish fires. 4. The 160-grain salts, made primarily of magnesium hydroxide and sodium bicarbonate, were known for their alkaline properties. When applied to a fire, the salts neutralized the acidity of the flames, effectively smothering them. 5. The Andrews Liver Salt Company, which had been in operation since the late 1800s, had begun to advertise this unexpected use of their product to the public. Fire departments across the country took notice, and soon, the salts became a staple in every fire station. 6. The image of the firemen using Andrews Liver Salts to put out a fire became a powerful advertisement for the product. The 426-word copy that accompanied this photograph in various publications of the time extolled the virtues of this versatile remedy, emphasizing its dual role as both a digestive aid and a fire extinguisher. 7. As the 19th century drew to a close, Andrews Liver Salts had solidified their place in both the medical and firefighting communities, proving that sometimes, the most unlikely heroes can emerge from the most unexpected places.
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