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J. C. Vickery advertisement with Fums Up lucky mascot, WW1
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J. C. Vickery advertisement with Fums Up lucky mascot, WW1
Advertisement for J C. Vickery, Their Majesties Jeweller, featuring an active service watch with luminous hands and figures and FUMSUP" for luck, a popular lucky charm or talisman for soldiers. Date: 1916
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Media ID 14140284
© Illustrated London News Ltd/Mary Evans
Active Advertisements Adverts Charm Fums Luck Lucky Luminous Mascot Mascots Talisman Vickery Watch Watches
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EDITORS COMMENTS
This advertisement from 1916 showcases a J.C. Vickery timepiece, showcasing an active service watch with a distinctive feature - luminous hands and figures. The watch, a precious possession for soldiers during the dark hours of the First World War, is accompanied by the popular and adorable FUMS UP mascot. FUMS UP, a beloved lucky charm or talisman, was a cherished symbol of good fortune for soldiers in the trenches. The image of the mascot, with its cute and endearing expression, adds a touch of warmth and hope amidst the harsh realities of war. The advertisement, published by Their Majesties Jeweller, highlights the importance of timekeeping and the belief in the power of luck during a time when both were essential for the soldiers' survival. This historical artifact offers a unique glimpse into the past, providing a poignant reminder of the resilience and determination of those who served during the Great War.
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