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Houbignant advertisement, 1929
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Houbignant advertisement, 1929
Advertisement for two exquisite perfumes by Houbignant of Paris - Au Matin and Bois Dormant, for charming women in 1929. Date: 1929
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Media ID 14185265
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bois Bottles Fragrance Fragrances Fragrant Matin Perfume Perfumes Products Scent Scents 1929 Deco Dormant
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EDITORS COMMENTS
In this advertisement from 1929, Houbignant of Paris showcases two exquisite perfumes that were sure to charm the sophisticated women of the era: Au Matin and Bois Dormant. The Art Deco design, with its bold lines and rich colors, perfectly encapsulates the spirit of the 1920s. Au Matin, meaning "in the morning," was a fragrance that was said to awaken the senses and invigorate the spirit. With a delicate floral bouquet of jasmine, rose, and lily of the valley, this perfume was the perfect way to begin a new day. The elegant bottle, adorned with intricate gold detailing, was a testament to the luxurious nature of the fragrance. Bois Dormant, or "sleeping wood," was a more mysterious and alluring scent. With notes of sandalwood, vanilla, and amber, this perfume was designed to evoke the sensuality and glamour of the night. The dark, glass bottle, with its gold label and intricate design, was a true work of art. The Houbignant advertisement invites us to imagine the charming women of the 1920s, adorned in the latest fashion trends, applying these fragrances to enhance their natural beauty and allure. The use of soft, ethereal imagery and bold, modern typography creates a striking contrast, reflecting the duality of the perfumes themselves. This advertisement is a fascinating glimpse into the past, offering a glimpse into the world of beauty and fragrance during the 1920s. The intricate design and luxurious imagery transport us back in time, allowing us to appreciate the elegance and sophistication of a bygone era.
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