A Ghost Commercial
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A Ghost Commercial
An opportunist guest invites the Ghost of the House to appear in his advertising campaign, selling the soap that will wash out even the stains of ghostly guilt Date: 1914
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Media ID 14276505
© Mary Evans Picture Library
Apparitions Campaign Commercial Ghost Ghostly Guest Guilt Invites Opportunist Selling Soap Stains Wash Paranormal
EDITORS COMMENTS
1. Title: "The Opportunistic Guest and the Ghostly Apparition: A Unique Marketing Strategy of 1914" In this intriguing photograph from 1914, an opportunistic guest stands in the parlor of an old, reputedly haunted house, extending an invitation to the ghostly apparition floating in the room. The ghost, with its ethereal, translucent form and mournful expression, hovers above an ornate chair, its long, flowing robes billowing around it. The guest, dressed in fashionable early-twentieth-century attire, holds out a bar of soap with an eager and hopeful expression on his face. The backstory to this scene is a fascinating blend of paranormal lore and marketing innovation. According to the legend, the ghost was said to haunt the house due to a deep sense of guilt over a past transgression. The opportunistic guest, recognizing the potential publicity value of the ghost's presence, saw an opportunity to sell a new soap that could supposedly wash away even the stains of ghostly guilt. The guest's audacious plan was to stage a photograph of the ghost using the soap, which would then be used in an advertising campaign. The photograph would create a sensation, generating buzz and excitement around the product, and potentially leading to increased sales. This photograph, taken in 1914, is a testament to the lengths people went to in order to gain an edge in the competitive marketplace. It also serves as a reminder of the enduring fascination with the paranormal and the role it played in popular culture during this era. The ghost, once a symbol of fear and mystery, had been transformed into a marketing tool, a strange and intriguing twist in the annals of advertising history.
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