Gas advertisement 1954
Wall Art and Photo Gifts from Mary Evans Picture Library
Gas advertisement 1954
Advertisement by the Gas Industry promoting the use of coal-fired gas as fuel for gas cookers in the 1950s home. To drive home the point, the picture depicts an archetypal glamorous fifties house wife enjoying a hug and peck on the cheek from her husband as she takes a perfectly baked pie out of the oven
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Media ID 4414313
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10418222
1954 Cook Cooker Cookers Cooking Feminine Glamorous Happiness Homes House Wife Husband Kitchen Kitchens Oven Pans Patriarchal Role Roles Wives Domesticity
EDITORS COMMENTS
1. Title: "A Blissful Moment of Domesticity: The 1950s Housewife and the Coal-Fired Gas Cooker" 2.. In the heart of the 1950s, the role of the housewife was synonymous with domestic bliss and the epitome of feminine grace. This image from 1954 showcases the quintessential glamorous housewife, beaming with joy as she takes a perfectly baked pie out of her modern coal-fired gas oven. The kitchen, the heart of the home, is adorned with the latest appliances, including a gleaming gas cooker and hob, pans simmering on the stove, and an array of pots and pans neatly arranged on the shelves. 3. The husband, returning home from work, greets his wife with a warm hug and a loving peck on the cheek, symbolizing the strong bond between the couple and the importance of the home as a sanctuary for love and happiness. This scene encapsulates the patriarchal society of the time, where the husband was the breadwinner, and the wife was responsible for maintaining the home and nurturing the family. 4. The coal-fired gas, a revolutionary fuel source, was promoted as the ideal choice for gas cookers due to its cleanliness, efficiency, and convenience. The advertisement aimed to appeal to the growing number of housewives who sought to modernize their homes and simplify their daily tasks. The image of the happy couple, surrounded by the comforts of their well-appointed kitchen, reinforces the notion that a well-cooked meal, a loving husband, and a clean, organized home were the keys to a contented and fulfilling life for a 1950s housewife. 5. This evocative photograph offers a glimpse into the past, allowing us to reflect on the societal expectations and roles that defined the 1950s and the enduring influence of the image of the housewife as the embodiment of domesticity and happiness.
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