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Dunlop advertisement, WW1
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Dunlop advertisement, WW1
Dunlop Rubber Company advertisement from the First World War publicising the fact that 1500 of their employees had enlisted while the rest were working in shifts day and night in order to meet the demands of the war. Buying Dunlop tyres was therefore a patriotic duty! Date: 1915
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Media ID 14142857
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Companies Dunlop Employees Enlisted Enlistment Joining Manufacturing Patriotic Patriotism Recruitment Rubber Tyre Tyres Volunteering Volunteers
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In the midst of the First World War, the Dunlop Rubber Company stood as a beacon of unwavering commitment to both the British war effort and its employees. This powerful advertisement from 1915 proudly proclaims that an impressive 1500 of its workforce had answered the call to duty and enlisted in the armed forces. The remaining employees, undeterred, worked tirelessly in shifts day and night to meet the escalating demands of the war for Dunlop's renowned tyres. With the tagline "Buying Dunlop Tyres is a Patriotic Duty!", this advertisement skillfully merged the concepts of industry, trade, and manufacturing with the spirit of patriotism and volunteering. The men of Dunlop, both in uniform and in the factories, were united in their efforts to support their country during this pivotal moment in history. This poignant image serves as a testament to the indomitable spirit of the Dunlop Company and its employees during the First World War.
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