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Coming from Lipton s... Going to Lipton s
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Coming from Lipton s... Going to Lipton s
An ingenious advertisement designed by Sir Thomas Lipton to attract customers to his shop
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Media ID 7183559
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10527549
Contrast Exaggerated Hungry Lipton Liptons Promotion Promotional Thin Transformation
EDITORS COMMENTS
In this intriguing Victorian-era photograph, we find ourselves gazing into the captivating world of Sir Thomas Lipton's ingenious advertisement outside his shop, "Lipton's." The image, filled with contrast and intrigue, showcases two contrasting figures standing before the shop's entrance. On the left, we see a plump, well-fed man, his face reflecting a satisfied and contented expression. He is dressed in fashionable Victorian attire, his belly protruding slightly over his belt, and his cheeks rosy from a hearty meal. This man represents the "before" of Sir Thomas Lipton's transformative offer. On the other side of the image, we see a thin, hungry-looking man. His face is etched with lines of worry and concern, and his clothes hang loosely on his emaciated frame. The contrast between the two figures is striking, and it is clear that the thin man is in desperate need of nourishment. The caption above the image reads, "Coming from Lipton's... Going to Lipton's." This clever phrase suggests that the shop is a place of transformation, where one can go from a state of hunger and weakness to one of satisfaction and health. Sir Thomas Lipton, a shrewd businessman, understood the power of using exaggerated imagery to attract customers to his shop. He knew that people were often motivated by the desire to improve their lives, and this advertisement played on that desire in a bold and effective way. The photograph, with its clever use of contrast and exaggeration, is a testament to the power of advertising in the Victorian era. It speaks to the human desire for transformation and improvement, and the role that food and nourishment can play in that process. Whether or not the image is an actual advertisement or simply a work of art, it remains a fascinating glimpse into the marketing strategies of the past.
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